According to retail trade union Usdaw, every minute of the working day during the pandemic a shopworker nationally has been verbally abused, threatened with violence or physically attacked
Sharing real life stories from shop workers and their families, the campaign highlights the abuse that some of our essential workers have received during the pandemic.
PCC Angus Macpherson said: “It has been a very difficult year for a lot of people, but that doesn’t give anyone a right to verbally or physically abuse someone else.
“Since March essential workers have been supporting our communities to ensure that the shelves in our supermarkets remained stocked, that those shielding could still access food and essential items, and that the shops that could open did so in a Covid safe way.”
With lockdown ending, uncertainty about family gatherings at Christmas, and the possibility of a huge last-minute shopping rush, there is the potential that tensions will spill out on to the high street, and those on our festive frontline could bear the brunt of some shoppers’ frustrations.
PCC Macpherson continued: “Whether you are in a rush, your product is not available or you want to have your say the Covid measures and restrictions, there simply is no excuse for any kind of abuse.
“We need to remember that those working in our shops and supermarkets are all people, just trying to do their job.
“I hope by sharing this campaign, I can help to raise awareness of the abuse shop workers have faced and encouraging others to show some kindness towards those on the festive frontline this Christmas.”
You can follow the campaign on social media using #KeepingChristmasKind and #ShopworkerSuperhero